How to Get A Job in Digital PR

So, you want to get a job in PR, but don’t know where to start? We asked Sarah Fleming who works at digital agency, Hallam how she made it happen.

Having worked in both traditional and digital PR myself, it’s clear to see that the role of the modern-day publicist no longer revolves around getting coverage in print newspapers and magazines. 

If you like the sound of building the reputation of a brand online, working with influencers in the media, devising creative newsworthy ideas, and contributing to the wider SEO efforts (improving google rankings) for your clients – then a career in digital PR could be for you!

Here are my top tips to get a job or internship in digital PR:

1.    Build Your Personal Brand

What better way to showcase your skills in media relations than to promote your own personal brand?

To get started, I’d recommend creating a LinkedIn and Twitter account devoted solely to sharing industry news and updates about your professional interests. It’s important to get your name out there and connect with as many relevant people as you can!

2.    Get Blogging

This a great way to improve your writing skills and position yourself as proactive when it comes to keeping up to date with the latest trends in the PR industry.

For example, you could blog about your opinion on how AI will shape the PR industry, whether working with top influencers is worth it and how to effectively measure digital PR coverage with links – the list goes on! 

If you don’t have a website to blog on, LinkedIn has a feature that allows you to create articles so there are no excuses!

3.    Guest Post on Websites

If you want to go the extra step, try to get articles you’ve written published on websites.

Not only will this give you the opportunity to showcase your knowledge, it will allow you to build relationships with contacts in the media. Any externally published articles in your name will give you a competitive edge, particularly in the PR industry.

4.    Find Your Creative Niche

The best thing about working in PR is that you end up becoming a mini expert across a range of different industries, especially if you’re working in an agency environment. 

Whether it be fashion, tech or construction, it goes without saying that you’ll eventually find your favourite industry to work in - and this is where you’ll be able to showcase your creativity best!

5.    Personality Is Key

From an entry level perspective, no agency will expect you to walk into an internship as an expert in PR. Although it sounds cliché, I can’t stress how important it is to showcase your eagerness to learn on the job and communicate confidently!


About Sarah Fleming

Sarah Fleming (Hallam).jpg

Sarah Fleming

Sarah began her career at a PR agency in Singapore at age 17, working with brands including Guess, Tefal and the French Tourism Board before joining Hallam as an Earned Media Executive in 2017. Sarah works within the Earned Media Team at Hallam to develop and implement noteworthy Digital PR campaigns with emphasis on link building and content marketing.

CareersWeb editor